To Tweet or Not to Tweet

  
Social Networking for business use. Is it part of your overall marketing campaign? More and more companies are using LinkedIn, Facebook and Twitter as a marketing strategy. But is it a good idea for your company?
 
A lot of Maine Commercial Real Estate companies and their brokers are on LinkedIn, a few are now on Facebook but not a single one on Twitter. Do brokers not Tweet?   
 
Like other marketing strategies Social Networking takes time and an ongoing commitment. Unlike many other strategies it does not take bottomless financial resources.  This levels the playing field, so to speak, for businesses of all sizes.
 
However lines of communication run both ways and unless you are ready to hear back from your contacts, good and bad, your company may not be ready for this type of marketing strategy.
 
Social Networking is experiencing a huge growth in business use and can be successful if utilized as part of an overall marketing campaign. Whether you Tweet or not, I suppose that's up to you.
 

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